Now more than ever, mobile users are utilizing text messaging to communicate with friends and family. E-mail has now become relegates mostly for business use, and phone calling, while still popular, is not nearly as discreet — especially when in public. It is now quite common to see people thumbing away on their smartphones while waiting for a bus or eating, and 9 times out of 10, they retyping texts to other people.
If you are a business whose business it is involves getting in touch with these people we see thumbing away on their smartphones, there is no better channel to reach them through texting.
Of course, to do so, the use of spoof texting is critically necessary.