Now more than ever, mobile users are utilizing text messaging to communicate with friends and family. E-mail has now become relegates mostly for business use, and phone calling, while still popular, is not nearly as discreet — especially when in public. It is now quite common to see people thumbing away on their smartphones while waiting for a bus or eating, and 9 times out of 10, they retyping texts to other people.
If you are a business whose business it is involves getting in touch with these people we see thumbing away on their smartphones, there is no better channel to reach them through texting.
Of course, to do so, the use of spoof texting is critically necessary.
While texting is the most immediate way to get someone’s attention, it can also be difficult if you are not within that person’s circle of friends. New mobile platforms make organizing and consolidating text message conversations easy and immediately recognizable. If you’re going to text a customer or prospect, you need to use spoof testing to mask your identity in order to have a chance at a callback.
The other element of spoof texting to consider is the message itself. Simply put, your text message has to be both urgent and vague. If the message does not seem urgent, or if it reveals too much information, the person is not likely to respond to your spoof text.
Before calling, the person is likely to respond, seeking out more information. In order for spoof texting to work, you need to be responsive, but still not give away too much information. Instead, you have to increase the urgency in getting in touch with the person by phone.
To date, there are still no public studies on how effective spoof texting can be in helping businesses get in touch with people. To be sure, there is no “silver bullet” solution. However, if you’re looking for one extra method, spoof texting definitely has its merits.
Be sure to check out how MyPhoneRobot can help in your spoof texting efforts.